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Peruvian jungleLearn Appeal is the eLearning industry charity.  What do we mean by that? As an industry we are passionate about learning and believe that to enable people to really make the most of their lives, they need access to learning. This charity was formed by representatives of the Elearning Industry who share this vision.

Key to what we do is inclusivity and this applies to both those we want to support and also those that support Learn Appeal. So whether you work for a vendor or a large corporate; whether you are freelance, work in education or just believe that technology supported learning can and will make a difference,  we need your help!

We are now supporting some amazing projects in the UK and overseas. Now is your opportunity to help us support them! To get involved please contact us.

Who’s Who

thumbnail_Jonathan_SatchellJonathan Satchell, Chief Executive, Learning Technologies Group plc (Trustee)

 Jonathan started his first business in 1992 selling subscriptions for Accountancy TV, a CPD content company. After successfully converting a management training video provider into an e-learning business, Jonathan became the interim MD of bespoke e-learning company LEO in 2007. The following year, he purchased the company in partnership with Andrew Brode, where he remains Chief Executive to this day, and is also Chief Executive of Learning Technologies Group plc. Jonathan is an experienced business leader with a passion for technology and learning.

He founded the charity Learn Appeal to harness the creative efforts and fundraising power of the e-learning industry to support learning related projects in the UK and beyond.


SarahSarah Smith, Managing Director, Walkgrove Ltd (Trustee)

 Sarah spent her early public sector career in various management posts, mainly within the HR function. Her final post with British Coal was Manager of their multi-award winning Learning Resource Unit, established to support decentralisation of training by delivering flexible training interventions. She is now Managing Director of Walkgrove, specialising in the development and delivery of mainly bespoke training, including e-learning.

Sitting on the charity board she is committed to education and believes it should be a right; not a privilege. She supports many charities in a ‘hands-off’ way, so was delighted to offer her support to Learn Appeal in a more ‘hands-on’ capacity.


AsiAsi DeGani, Digital Learning Manager, Kingfisher plc (Trustee)

Asi Started his career in the learning technologies industry in 1990 by defining ways in which the emerging media rich technologies could bring training to life. Since then he has worked with research and standardisation bodies (including European research projects and the ADL) which has contributed to advancements in the field.

Asi focuses on empowering people to embrace the concept and practice of life long learning in all aspects of their lives. Learn Appeal is close to his professional conviction and supports his personal passion for learning.


David HopkinsDavid Hopkins, Instructional design, Keypath Education (Trustee)

David is an experienced leader of learning technology and instructional design in UK higher education, predominantly working with fully-online courses and delivery. David’s focus has always been on the considered and appropriate use of technology for the end goal; that of the learning experience and the student satisfaction. It is through these objectives that David continues to be highly respected and contacted for his wisdom and insight into matter pertaining to online education.

John Yates, Managing Director, Corporate Learning, City and Guilds Group (Trustee)

John joined the City & Guilds Group in 2010. He has held a range of roles, including CEO of the Group’s joint venture in India and Director of ILM. At present he provides strategic oversight and leadership across the Group’s corporate learning brands, Kineo and The Oxford Group. He also heads up the Group’s venture fund.

John has extensive experience across education, learning technologies and digital product development. He has an undergraduate degree but firmly believes in the equal value of equivalent vocational qualifications and real work experience.



Lesley Price, Senior Consultant

Lesley’s passion for learning began 30 years ago when she started lecturing in her local Further Education College. She has always had in interest in technology and as soon as the College was connected to the internet, in the mid 1990’s, she realised its potential to support and enhance learning. Since then Lesley has been responsible for regional and national elearning initiatives in both the education and corporate environments. During her career she has worked in senior roles for the JISC, Becta and most recently for the Learning and Performance Institute (LPI).

Lesley’s focus is always on the value and benefits effective use of technology can bring to learning and is now delighted, since announcing her ‘early retirement’, to be able to work with Learn Appeal and help make the Charity’s vision a reality.



Learn Appeal; the elearning industry charity.
Elearning Industry Charity is a registered charity in UK (no 1152805).